Channel Letters
Channel letters are three-dimensional, individually crafted letters or shapes, often illuminated, that are mounted directly to a building façade. These signs are highly customizable in terms of size, color, and font, making them a popular choice for businesses looking to enhance their visibility and brand presence.
Channel letters are a powerful tool for increasing your business’s visibility. Effective signage significantly impacts your business’ success, attracting new customers and reinforcing your brand’s identity.
The (optional) illumination of channel letters ensures that your business stands out both day and night, making it easier for potential customers to find you.
Benefits of Channel Letters
Investing in channel letters offers numerous benefits for your business:
High visibility
While they are not typically at the height or traffic-facing orientation of pylon signs, channel letters are designed to be seen from a distance, and will catch the eye of motorists and pedestrians.
Brand Reinforcement
Channel letters are typically more versatile, in regards to creativity, than pylon or cabinet signs, and can capture memorable aspects of your visual identity.
Durability
We live in Canada, and, as such, our signs are built to weather harsh conditions, from boiling heat to freezing cold.
Customization
From simple lettering to multi-layers and illuminated signage, channel letters offer a great deal of creative freedom.
The Construction of Channel Letters
Channel letters are designed to be durable and visually appealing. Here’s a closer look at the components and construction process:
Materials and Durability
Channel letters are typically made from aluminum for the letter sides (returns) and acrylic for the faces. Aluminum is chosen for its durability and resistance to rust, while acrylic is favored for its versatility in color and light diffusion. This combination ensures that your channel letters remain vibrant and legible for years to come.
Types of Channel Letters
There are several types of channel letters, each offering unique benefits:
- Front-Lit Channel Letters: The most common type, where the face of the letter is illuminated.
- Reverse Channel Letters: Also known as halo-lit letters, where the light shines from the back, creating a glow around each letter.
- Combination-Lit Channel Letters: These combine front and back illumination for a striking effect.
Design and Customization
One of the key advantages of channel letters is their versatility in design. Whether you prefer a sleek, modern look or a more traditional style, we can customize your channel letters to match your brand’s aesthetic. The lighting options, including LED and neon, allow for further customization to ensure your sign is visible in all lighting conditions.
Installation and Safety
Installing channel letters involves careful planning and adherence to local regulations. If you don’t want (or are not permitted) to have excessive holes in your building surface, we can construct a raceway for your letters.
Our team ensures that each sign is engineered to withstand environmental factors and is securely mounted. We handle all aspects of the installation process, from securing permits to final placement, ensuring that your sign is both safe and compliant with local laws.